Zefi Ioannou was born in Athens and has studied at the Department of Product & Systems Design Engineering, at the University of the Aegean, in Syros Island.
She has worked for Vogue Hellas magazine as a fashion stylist, where she also got involved with graphic design and photography. It was then that she discovered her love for jewelry making and she decided to attend jewelry making seminars.
Influenced by great ancient civilizations, such as the Greek and the Egyptian, drawing inspiration from geometry and ancient symbols which she combines with her industrial design skills, she creates statement jewelry in a mix of old and new minimal forms.
Desperate Jewelry has designed exclusively for blingsense the boho Solbuer collection.